Never ever from concentrate 6 daily portions of fruit in this carafe Apple juice. It's because our apple juice is pressed from 8 hand-picked apples that it's so very very juicy and very very refreshing. Refreshingly innocent We promise that our apple juice will always be refreshingly innocent because: We press 8 hand-picked juicy apples into this carafe and nothing else. Our juice is never concentrated and never sweetened. Not now not ever. We give away 10% of our profits to people who need it more than us. To find out more visit www.innocentfoundation.org